Small business tip #1: Checking In

May 30th, 2012

For both good and bad reasons, Social Media campaigns from big businesses get a lot of press coverage.  So much in fact, that it can be easy to forget about the benefits Social Media can bring to smaller businesses.  Facebook and Twitter can be just as effective marketing tools to your local bakery or hairdresser […]

Three cool things companies are doing with Social Media

May 4th, 2012

This week’s blog is taking inspiration from Useful Social Media‘s conference on Social Media for Customer Service that I was at last week.  There was a lot of discussion about high-level topics like which department should own Social strategy, contingency planning, and whether Social Media replaces or adds to contact via traditional channels…….but today I just […]

I dismissed Google+, you should not.

April 13th, 2012

When Google+ opened up its service to Beta users in June 2011, 10 million users signed up within the first 2 weeks.  Like me, the majority of these 10 million people probably thought to themselves, “Google are doing Social Media?!  Cool!”.  And like me, I bet most of them played around with the site for […]

Facebook Timeline: telling your Milestone story

April 4th, 2012

I’m taking a topical approach to this week’s blog, and discussing how businesses and brands can utilise the Milestones feature on Facebook’s recently introduced Timeline for Pages. Facebook has been encouraging it’s users to “Get Timeline” for months now; and it’s been difficult to miss as they’ve been pushing it pretty hard. The migration for personal […]